Deliberate Shift


    We bring big vision, abundant creativity, intense curiosity and vibrant personalities. Using our combined 40 years of experience in leadership development, executive coaching and organizational development, we build tailor-made programs with practical tools that you and your team can use right away.

  • Purpose Statement

    With the beliefs of abundance, generosity and creativity we partner with you to deliberately shift your culture to one that gives everyone the power to lead from where they are and have conversations that matter to achieve outstanding results.

    These are the values, beliefs and principles that mean most to us in all our partnerships. They guide us and help build strong relationships in order to support you to make the deep and meaningful shifts required for sustained change.

  • Beliefs and Values

    Assume Positive Intent

    We refer to this as API and you will hear us say it a lot. It means we assume positive intent in all our interactions and with each other. It is also the underpinning of our coaching program. When you commit to API, your perspective is one of possibility. This is where we play – in possibilities.


    Holding an abundance mindset is the opposite of scarcity mindset. A scarcity mindset is prevalent in marketing, advertising and sadly, corporate culture. It is a mindset that tells people there isn’t enough – resources, talent, opportunities. This belief creates a lot of unnecessary fear, anxiety and desperation. An abundance mentality, on the other hand, tells you that there are always new chances and opportunities. This perspective opens up a world of unlimited potential for us and our partners.


    Holding a generosity mindset to support others inherently shifts the focus from me to we. We believe that we need to support and build on each other’s strengths and it is the synergy of our collective strengths that set us apart to achieve outstanding results. It also means we share freely to build and share knowledge with others.


    As Einstein says “Imagination is more important than knowledge’ and Sir Ken Robinson, Creativity Experts says “ Great leaders know their job is to create conditions, not command and control.” So we say “ask absolutely anything” and to do this we believe in fostering a curiosity culture in a learning environment.

  • Principles


    The principle of integration is at the core of sustainable practice. It is critical for us to understand how this ‘new way of being’ will become the ‘way we do things around here.’ When we think of integration we think of it from a horizontal perspective (how the new culture will affect current structures, processes and systems) as well as from a vertical perspective (for all levels of leaders from every department).


    Our belief of a partnership is based on the idea that diverse perspectives, shared power, a strengths-based philosophy and fundamentals of dialogue create a powerful connection where innovation can occur. We also recognizes that partnership is a process where the whole is greater that its parts. This principle also recognizes that putting beliefs and principles into practice consistently is hard. And that accepting these as the terms of engagement is not enough, a true partnership requires intention and attention to practice these beliefs and principles.

    Learning in practice

    This principle encompasses the philosophies of reflective practice, evaluation and continuous improvement. We believe it is essential for us and our partners to pay attention to all three areas as they create a culture of learning and growth.

Latest Blogs

Ellen Melis
06 June 2016
Leadership Training
Unlimited Potential has teamed up with Yellow Boots Leadership to introduce the Deliberate Shift Coaching Program. The article below is from an interview with Ottawa writer Kaarina Stiff. It's About Leadership Deliberate Shift has launched an innovative new leadership coaching program for people who want to think creatively about how they lead...

A Leadership Shift that Sticks  


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